{"id":2045,"date":"2024-01-10T14:55:08","date_gmt":"2024-01-10T14:55:08","guid":{"rendered":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/?p=2045"},"modified":"2024-01-16T09:24:27","modified_gmt":"2024-01-16T09:24:27","slug":"how-we-use-agile-communications-techniques-to-tell-our-story","status":"publish","type":"post","link":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/how-we-use-agile-communications-techniques-to-tell-our-story\/","title":{"rendered":"How We Use Agile Communications Techniques to Tell Our Story"},"content":{"rendered":"\n
<\/div>\n\n\n\n

Our team works using agile ways of working, so our approach to communications in Digital is no different. We communicate using agile comms techniques, meaning that we communicate clearly, briefly, and regularly. This enables us to share our work as it happens, reflecting our real-time progress and learnings. It also helps us to build trust along the way and have a more flexible communications approach, just like our agile way of managing projects. <\/p>\n\n\n\n

<\/div>\n\n\n\n

How do we use agile comms techniques?<\/h3>\n\n\n\n

You can read more about the ins and outs of the agile comms techniques in this book by Giles Turnbull<\/a>, but here are some examples of how we in Digital use agile comms techniques to share our story.<\/p>\n\n\n\n

Layers of information<\/strong><\/p>\n\n\n\n

We create layers of information enabling the reader to decide whether they want to know more and move on to the next more detailed layer. One example of this is through how we communicate our 2030 digital strategy.<\/a> We often share brief messages on social media and internal channels teasing at our strategy, and then link to a blog post with further info, and again to our digital strategy website<\/a> for all the extras.<\/p>\n\n\n\n

Fortnightly updates<\/strong><\/p>\n\n\n\n

Another way we do this is through having bi-weekly \u2018Digital Demo\u2019s\u2019, where the team present our progress on different products and areas as it\u2019s progressing, giving our stakeholders the chance to ask questions and co-create with us. If you’re a colleague from the University then find out how you can come along to these sessions here<\/a>.<\/p>\n\n\n\n

Blogging<\/strong><\/p>\n\n\n\n

And another way we enable our open agile comms approach is through what you\u2019re reading now \u2013 our blog<\/a>! We use our blog to give regular updates on things we\u2019re doing in Digital, sharing progress on products and projects before they are \u2018complete\u2019 or \u2018ready\u2019. It enables us to show you what we\u2019re doing and thinking, and show our progress over time in an informal, personal medium that we can update as much as we want, showing a timeline of Digital\u2019s work.<\/p>\n\n\n\n

Team meetings<\/strong><\/p>\n\n\n\n

An additional way that we encourage a culture of agile communication within the team is through a feature in our weekly team meetings titled ‘five minutes of me’. This is where one member of the team has five minutes to share with the team what they have been working on recently, sharing their personal achievements and progress. This encourages people to be more comfortable with telling the story and giving updates on their progress as it is happening, rather than waiting until they feel they have something ‘ready’ to share. <\/p>\n\n\n\n

<\/div>\n\n\n\n

Why do we communicate in this way?<\/h3>\n\n\n\n

Agile comms techniques allow us to tell the story as it unfolds, being honest and open about our successes and learnings along the way, rather than waiting until we have a big success story to share are the end. This enables us to build trust with our audiences and allows more room for collaboration and co-creation through giving our users the opportunity to comment and get involved throughout the story, in line with the University’s digital strategy.<\/a> As stated in Giles\u2019 book, \u201cAgile comms does not predict what the ending will be, it lets the story unfold\u201d, through allowing the team to explain the mistakes they\u2019ve made and celebrate the successes they\u2019ve achieved as they happen.<\/p>\n\n\n\n

<\/div>\n\n\n\n

As I mentioned, Giles\u2019 book on agile comms<\/a> is great for a quick read on techniques you can use to communicate in this way, but please do get in touch with the team<\/a> if you want to learn more about how we use these techniques in Digital at UoE.<\/p>\n\n\n\n

– Written by Scarlett Yeo, Communications Advisor for Digital<\/strong><\/p>\n\n\n\n

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