{"id":3535,"date":"2025-08-14T09:39:58","date_gmt":"2025-08-14T09:39:58","guid":{"rendered":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/?p=3535"},"modified":"2025-08-14T09:41:03","modified_gmt":"2025-08-14T09:41:03","slug":"one-way-vs-two-way-doors","status":"publish","type":"post","link":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/one-way-vs-two-way-doors\/","title":{"rendered":"One-Way vs. Two-Way Doors: A Smarter Way to Make Decisions \u00a0"},"content":{"rendered":"\n<p><strong>By Mike Westwood, Assistant Director of IT Architecture and Solutions Delivery (Digital Engineering Lead), University of Exeter<\/strong>.<\/p>\n\n\n\n<p>We all make decisions every day, some big, some tiny. But have you ever paused to think about which of those decisions are <strong>reversible<\/strong> and which aren\u2019t?<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:29% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/wp-content\/uploads\/sites\/135\/2025\/08\/P1-2-1024x1024.png\" alt=\"\" class=\"wp-image-3545 size-full\" srcset=\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/wp-content\/uploads\/sites\/135\/2025\/08\/P1-2-1024x1024.png 1024w, https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/wp-content\/uploads\/sites\/135\/2025\/08\/P1-2-300x300.png 300w, https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/wp-content\/uploads\/sites\/135\/2025\/08\/P1-2-150x150.png 150w, https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/wp-content\/uploads\/sites\/135\/2025\/08\/P1-2-768x768.png 768w, https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/wp-content\/uploads\/sites\/135\/2025\/08\/P1-2.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Recently at the <a href=\"https:\/\/aws.amazon.com\/events\/summits\/london\/\">AWS Summit in London<\/a>, this concept came up again and again. Speaker after speaker talked about how understanding the difference between <strong>one-way<\/strong> and <strong>two-way<\/strong> door decisions can help teams move faster, reduce fear, and deliver more value.\u00a0<\/p>\n<\/div><\/div>\n\n\n\n<p>It\u2019s a simple idea, but a powerful one. And it doesn\u2019t just apply to building cloud platforms or designing IT systems. It applies to everything from how we decorate our homes to how we manage our time.&nbsp;<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Let\u2019s Break It Down<\/strong>&nbsp;<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Two-Way Doors: Try It and See&nbsp;<\/h3>\n\n\n\n<p>A two-way door is a decision you can walk through and if it turns out to be the wrong move, you can walk right back out again.&nbsp;<\/p>\n\n\n\n<p>An example? Painting your living room yellow.\u00a0<\/p>\n\n\n\n<p>Sure, you might realise after two days that \u201cbanana burst\u201d was a bold move. But no harm done. Grab a roller, put on a podcast, and repaint. The effort is real, but it\u2019s reversible.&nbsp;<\/p>\n\n\n\n<p>In the world of tech, a two-way door might be trialling a new tool, spinning up a proof-of-concept in a sandbox, or experimenting with a new team meeting format. If it doesn\u2019t work? You learn something and move on.&nbsp;<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">One-Way Doors: No Going Back (Easily)&nbsp;<\/h3>\n\n\n\n<p>One-way doors are different. Once you go through, turning back is either impossible or very, very costly.&nbsp;<\/p>\n\n\n\n<p>An example? Knocking down a wall between your kitchen and living room.\u00a0<\/p>\n\n\n\n<p>You can\u2019t exactly \u2018undo\u2019 that over the weekend. It\u2019s a major investment and could change how your entire home functions.&nbsp;<\/p>\n\n\n\n<p>In tech terms, a one-way door might be committing to a specific platform that locks you into a long-term contract or redesigning your entire system architecture. These decisions need more time, data, and stakeholder input.&nbsp;<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Why This Matters at Work (and at Home)&nbsp;<\/h3>\n\n\n\n<p>Understanding this distinction helps you avoid overthinking <strong>everything<\/strong>. If a decision is two-way, make it fast. If it\u2019s one-way, slow down, assess the risk, and bring in others.&nbsp;<\/p>\n\n\n\n<p>At work, we sometimes treat every choice like a one-way door, holding endless meetings or waiting for perfect certainty. That slows us down and frustrates teams. But once we realise that <strong>many decisions aren\u2019t permanent<\/strong>, we can experiment more freely and unlock creativity.&nbsp;<\/p>\n\n\n\n<p>Likewise, in our personal lives, this mindset can help. Not every choice needs to be agonised over. If it\u2019s reversible, try it. Learn from it. Move on.&nbsp;<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Taking This Into Our Work\u00a0<\/h3>\n\n\n\n<p>Back to the AWS Summit, what struck me was how many engineering leaders were using this framework to <strong>streamline delivery<\/strong>.\u00a0<\/p>\n\n\n\n<p>When building cloud-native solutions, or evolving digital products, they ask:&nbsp;<\/p>\n\n\n\n<p><strong>Is this decision hard to reverse?<\/strong>&nbsp;<\/p>\n\n\n\n<p>If not, they move quickly and test in the real world.&nbsp;<\/p>\n\n\n\n<p>It\u2019s how they keep up momentum without sacrificing quality. And that\u2019s something we\u2019re doing here at the University of Exeter, too.&nbsp;<\/p>\n\n\n\n<p>In our Digital Engineering team, we\u2019re using this lens to:&nbsp;<\/p>\n\n\n\n<ul>\n<li>Accelerate low-risk design decisions in proof-of-concept stages.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Give teams confidence to experiment, knowing they have a safe exit route.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Prioritise where to invest time and governance, especially in one-way architectural choices.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Could You Use This Approach?&nbsp;<\/h3>\n\n\n\n<p>Whether you\u2019re in IT, finance, HR, marketing or you\u2019re just choosing between Netflix series tonight, this mindset applies.&nbsp;<\/p>\n\n\n\n<p><strong>Ask yourself:<\/strong>&nbsp;<\/p>\n\n\n\n<ul>\n<li>Is this decision reversible?&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>What\u2019s the cost of being wrong?&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Can I test and learn quickly?&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Not every decision needs a steering group. Some just need a push through that (two-way) door.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s make smart decisions faster. And where we can\u2019t? Let\u2019s make the irreversible ones with confidence and care.&nbsp;<\/p>\n\n\n\n<p>Are you a UoE colleague wanting to learn more about how we\u2019re driving faster, smarter decision-making in the Digital team? <a href=\"https:\/\/www.exeter.ac.uk\/departments\/digital\/contact\/\">Get in touch with the team today.<\/a><\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/digital.exeter.ac.uk\/digital-strategy-intro\/?_gl=1*488a01*_gcl_au*MjMwOTg3NzMuMTc0NDI5MzQxNw..*_ga*NDUwNzczMzk4LjE3NDQyOTM0MTc.*_ga_D45K1N753J*MTc0NjExMTQ5NC4zMi4wLjE3NDYxMTE0OTQuNjAuMC4w\">Take a look at our 2030 Digital Strategy.<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/how-can-digital-support-you-the-digital-demand-management-process\/\">Read our previous blog post to learn about our new Digital Demand Management process.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This blog post explores how understanding the difference between one-way and two-way door decisions can help teams move faster, reduce fear, and deliver more value.\u00a0<\/p>\n","protected":false},"author":365,"featured_media":3543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>One-Way vs. Two-Way Doors: A Smarter Way to Make Decisions \u00a0 - Digital Buzz at UoE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/one-way-vs-two-way-doors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"One-Way vs. Two-Way Doors: A Smarter Way to Make Decisions \u00a0 - Digital Buzz at UoE\" \/>\n<meta property=\"og:description\" content=\"This blog post explores how understanding the difference between one-way and two-way door decisions can help teams move faster, reduce fear, and deliver more value.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/one-way-vs-two-way-doors\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Buzz at UoE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/exeteruni\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-14T09:39:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-14T09:41:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/wp-content\/uploads\/sites\/135\/2025\/08\/AWS-blog-1408.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"UoE Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"UoE Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/one-way-vs-two-way-doors\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/one-way-vs-two-way-doors\/\"},\"author\":{\"name\":\"UoE Digital\",\"@id\":\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/#\/schema\/person\/ef492d6d485dc4509ddb3e4a46bdd3c2\"},\"headline\":\"One-Way vs. Two-Way Doors: A Smarter Way to Make Decisions \u00a0\",\"datePublished\":\"2025-08-14T09:39:58+00:00\",\"dateModified\":\"2025-08-14T09:41:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/one-way-vs-two-way-doors\/\"},\"wordCount\":731,\"publisher\":{\"@id\":\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/#organization\"},\"image\":{\"@id\":\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/one-way-vs-two-way-doors\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/wp-content\/uploads\/sites\/135\/2025\/08\/AWS-blog-1408.png\",\"articleSection\":[\"Chapter: Engineering\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/one-way-vs-two-way-doors\/\",\"url\":\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/one-way-vs-two-way-doors\/\",\"name\":\"One-Way vs. Two-Way Doors: A Smarter Way to Make Decisions \u00a0 - Digital Buzz at UoE\",\"isPartOf\":{\"@id\":\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/one-way-vs-two-way-doors\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/one-way-vs-two-way-doors\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/wp-content\/uploads\/sites\/135\/2025\/08\/AWS-blog-1408.png\",\"datePublished\":\"2025-08-14T09:39:58+00:00\",\"dateModified\":\"2025-08-14T09:41:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/one-way-vs-two-way-doors\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/one-way-vs-two-way-doors\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/one-way-vs-two-way-doors\/#primaryimage\",\"url\":\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/wp-content\/uploads\/sites\/135\/2025\/08\/AWS-blog-1408.png\",\"contentUrl\":\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/wp-content\/uploads\/sites\/135\/2025\/08\/AWS-blog-1408.png\",\"width\":1500,\"height\":800,\"caption\":\"Speakers on stage at the AWS Summit London.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/one-way-vs-two-way-doors\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"One-Way vs. Two-Way Doors: A Smarter Way to Make Decisions \u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/#website\",\"url\":\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/\",\"name\":\"Digital Buzz at UoE\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/#organization\",\"name\":\"University of Exeter\",\"url\":\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/wp-content\/uploads\/sites\/135\/2024\/09\/logo-uoe.png\",\"contentUrl\":\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/wp-content\/uploads\/sites\/135\/2024\/09\/logo-uoe.png\",\"width\":1110,\"height\":360,\"caption\":\"University of Exeter\"},\"image\":{\"@id\":\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/exeteruni\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/#\/schema\/person\/ef492d6d485dc4509ddb3e4a46bdd3c2\",\"name\":\"UoE Digital\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5cc63c0979b79dd6ff5938d08006060f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5cc63c0979b79dd6ff5938d08006060f?s=96&d=mm&r=g\",\"caption\":\"UoE Digital\"},\"url\":\"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/author\/rj418\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"One-Way vs. Two-Way Doors: A Smarter Way to Make Decisions \u00a0 - Digital Buzz at UoE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/one-way-vs-two-way-doors\/","og_locale":"en_US","og_type":"article","og_title":"One-Way vs. Two-Way Doors: A Smarter Way to Make Decisions \u00a0 - Digital Buzz at UoE","og_description":"This blog post explores how understanding the difference between one-way and two-way door decisions can help teams move faster, reduce fear, and deliver more value.\u00a0","og_url":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/one-way-vs-two-way-doors\/","og_site_name":"Digital Buzz at UoE","article_publisher":"https:\/\/www.facebook.com\/exeteruni\/","article_published_time":"2025-08-14T09:39:58+00:00","article_modified_time":"2025-08-14T09:41:03+00:00","og_image":[{"width":1500,"height":800,"url":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/wp-content\/uploads\/sites\/135\/2025\/08\/AWS-blog-1408.png","type":"image\/png"}],"author":"UoE Digital","twitter_card":"summary_large_image","twitter_misc":{"Written by":"UoE Digital","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/one-way-vs-two-way-doors\/#article","isPartOf":{"@id":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/one-way-vs-two-way-doors\/"},"author":{"name":"UoE Digital","@id":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/#\/schema\/person\/ef492d6d485dc4509ddb3e4a46bdd3c2"},"headline":"One-Way vs. Two-Way Doors: A Smarter Way to Make Decisions \u00a0","datePublished":"2025-08-14T09:39:58+00:00","dateModified":"2025-08-14T09:41:03+00:00","mainEntityOfPage":{"@id":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/one-way-vs-two-way-doors\/"},"wordCount":731,"publisher":{"@id":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/#organization"},"image":{"@id":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/one-way-vs-two-way-doors\/#primaryimage"},"thumbnailUrl":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/wp-content\/uploads\/sites\/135\/2025\/08\/AWS-blog-1408.png","articleSection":["Chapter: Engineering"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/one-way-vs-two-way-doors\/","url":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/one-way-vs-two-way-doors\/","name":"One-Way vs. Two-Way Doors: A Smarter Way to Make Decisions \u00a0 - Digital Buzz at UoE","isPartOf":{"@id":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/one-way-vs-two-way-doors\/#primaryimage"},"image":{"@id":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/one-way-vs-two-way-doors\/#primaryimage"},"thumbnailUrl":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/wp-content\/uploads\/sites\/135\/2025\/08\/AWS-blog-1408.png","datePublished":"2025-08-14T09:39:58+00:00","dateModified":"2025-08-14T09:41:03+00:00","breadcrumb":{"@id":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/one-way-vs-two-way-doors\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/one-way-vs-two-way-doors\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/one-way-vs-two-way-doors\/#primaryimage","url":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/wp-content\/uploads\/sites\/135\/2025\/08\/AWS-blog-1408.png","contentUrl":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/wp-content\/uploads\/sites\/135\/2025\/08\/AWS-blog-1408.png","width":1500,"height":800,"caption":"Speakers on stage at the AWS Summit London."},{"@type":"BreadcrumbList","@id":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/one-way-vs-two-way-doors\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/"},{"@type":"ListItem","position":2,"name":"One-Way vs. Two-Way Doors: A Smarter Way to Make Decisions \u00a0"}]},{"@type":"WebSite","@id":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/#website","url":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/","name":"Digital Buzz at UoE","description":"","publisher":{"@id":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/#organization","name":"University of Exeter","url":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/#\/schema\/logo\/image\/","url":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/wp-content\/uploads\/sites\/135\/2024\/09\/logo-uoe.png","contentUrl":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/wp-content\/uploads\/sites\/135\/2024\/09\/logo-uoe.png","width":1110,"height":360,"caption":"University of Exeter"},"image":{"@id":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/exeteruni\/"]},{"@type":"Person","@id":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/#\/schema\/person\/ef492d6d485dc4509ddb3e4a46bdd3c2","name":"UoE Digital","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5cc63c0979b79dd6ff5938d08006060f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5cc63c0979b79dd6ff5938d08006060f?s=96&d=mm&r=g","caption":"UoE Digital"},"url":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/author\/rj418\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/wp-content\/uploads\/sites\/135\/2025\/08\/AWS-blog-1408.png","_links":{"self":[{"href":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/wp-json\/wp\/v2\/posts\/3535"}],"collection":[{"href":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/wp-json\/wp\/v2\/users\/365"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/wp-json\/wp\/v2\/comments?post=3535"}],"version-history":[{"count":4,"href":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/wp-json\/wp\/v2\/posts\/3535\/revisions"}],"predecessor-version":[{"id":3555,"href":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/wp-json\/wp\/v2\/posts\/3535\/revisions\/3555"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/wp-json\/wp\/v2\/media\/3543"}],"wp:attachment":[{"href":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/wp-json\/wp\/v2\/media?parent=3535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/wp-json\/wp\/v2\/categories?post=3535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.exeter.ac.uk\/digitalbuzzuoe\/wp-json\/wp\/v2\/tags?post=3535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}