Let\u2019s talk about networking and the power of community in business. Every business you see has links with other companies. There intertwining threads through business are the veins that carry the company\u2019s lifeblood. Can one company exist without another? Sure, but it does help to have connections.<\/p>\n
Building relationships in business is a powerful thing and it should never be overlooked. When it comes to relationship business it\u2019s often worth remembering that you aren\u2019t building a relationship with the company as an entity, but with an individual (or individuals) within that business. These relationships should be viewed almost like your friendship circles. The people within the companies that you have relationships with as essentially your \u201cbusiness friends\u201d.<\/p>\n
It\u2019s these close-knit relationships that allow you to maintain a great working relationship.<\/p>\n
Never underestimate the importance of face-to-face networking. This is often a great way to get started with building relationships. I find that cold-email or cold-calling a company that you want to work with is often met with barriers, because to that company, you don\u2019t have a face.<\/p>\n
If you really want to network and get to know the people behind companies, get out there and meet them. Whatever your industry, check online and on social media for any networking events. It is often possible to see which companies will be attending, and sometimes even the person at that company.<\/p>\n
If you feel you have a relationship worth building and you can offer them something in return, you can make it your aim to meet the person on the other end of that potential partnership. Things will blossom more in a face-to-face setting.<\/p>\n
The digital age allows us to stay in touch electronically, and any face to face relationships that you build on, you can follow up with emails shortly after to keep that contact up. What is your business and what sort of companies do you think you would be able to form a beneficial partnership with? Make a list and get out there and shake some hands.<\/p>\n