Exeter Medieval Studies Blog

Public engagement: medieval worlds and modern audiences

Posted by Catherine Rider

20 January 2025

This week’s post is comes from Dr. Catherine Rider, a longstanding member of the Centre (and one of the forces behind the inception of this very blog). Catherine is well-known in the Centre for her public engagement work, but what does this sort of work actually involve (besides purchasing Post-It notes)? She offered to help us find out.


I’ve been doing quite a bit of public engagement work over the last few years and it’s not an area we always discuss much as medievalists. I’m lucky my research areas lend themselves to public engagement work – magic, medicine, fertility and the Inquisition are all instantly recognisable and have popular appeal. In recent years I’ve taken part in events and podcasts, and given talks in settings as varied as the British Academy Summer Showcase, the British Science Festival, the Independent Doctors’ Federation, and the University of the Third Age. I am also shameless about trading on the links to contemporary culture: Harry Potter features quite often in my talk titles. It’s work that I enjoy, and I’ve learned by doing: there wasn’t much advice available when I was a PhD student or early career scholar. With that in mind, I thought I’d write a post that talks about my experience, with some pointers for those starting out.  

What is public engagement?

Essentially it’s talking to people about your research. This can take many forms: giving talks; writing for popular audiences in places like BBC History Magazine or History Today; writing blog posts (like this one!); taking part in podcasts; or having a stall at an event or festival. Bear in mind that in university and REF (Research Excellence Framework) jargon, ‘public engagement’ it’s not the same as ‘impact’: ‘impact’ is about being able to show that a change has happened outside academia as a result of your research, while with public engagement work, that’s not always possible. Public engagement can be a way to publicise your research and make yourself known to partners for future impact-type work, but this sort of development doesn’t necessarily follow from it.

So why do it?

I do it mainly because I enjoy it. I’m always heartened by the amount of public interest in history and in the Middle Ages: you are often pushing at an open door, so to speak.  I also find that explaining myself to non-specialists is a great way to clarify my thoughts: what am I doing, why, how? The questions people ask prompt me to reflect on, and think differently about, my research. I’m also conscious that getting paid to research the Middle Ages is a huge privilege; not everyone gets the chance to earn a living this way, so if people are interested in what I do, I feel I have a duty to give something back.

What forms can public engagement take?

I’ve become more adventurous over the years. I often give talks on something engaging that will be new to the audience, usually with some human interest, context, and pictures. But recently I’ve experimented with more interactive formats, and have learned here from the work done by colleagues in Archaeology. For the British Science Festival, they helped me develop a ‘make your own amulet’ activity. For a recent event at Exeter Library, Sarah Toulalan, Sarah’s PhD student Yishu Wang, and I brought some examples of pregnancy advice from medieval and early modern texts and asked people to write down on Post-It notes any similar advice they’d heard. The idea was to reflect on the similarities and differences in beliefs about pregnancy and childbirth, then and now. Interactive activities like these can work well to get a conversation going. At least, when we managed to persuade the library-goers to stop and talk –  we found that if you stand at a table and flag people down, they assume you’re selling something and run away!

What, then, might you want to think about when planning your own public engagement work?

Five top tips

  1. Finding an audience can often be the trickiest part of doing engagement. Talk to people who do public engagement in your department – they may have links with groups like University of the Third Age or local history groups. See what’s advertised by email: I’ve answered calls for people interested in participating in the British Science Festival, the University’s period community days, and the British Academy showcase. The Being Human Festival runs every year and is a good environment. It’s generally easiest to go to existing events or places where people are rather than having to drum up an audience yourself.
  2. Once you’ve found them, take time to think about your audience’s needs. Who are they? What’s their background and level of knowledge? What have they asked you to talk about? Sometimes you’ll have a free hand to do what you think is interesting, while other times, the people inviting you will have quite specific requests (the Independent Doctors’ Federation, for example, wanted something on my research on magic in early modern Malta to tie in with a study weekend they were holding there). I once gave a Q&A session at a local primary school and it turned out the kids had been doing projects on the Romans. They asked me lots of questions about the Romans and I ended up winging it.
  3. Interactive activities are fun, and often very positive experiences. Be prepared for lots of fun discussions, but also for a few random comments and a few people who aren’t that interested in what you do. That’s okay: you’re never going to please everyone.
  4. Be mindful of the time involved.  Preparing talks or events takes time, and that increases if you also need to travel.  If you can’t spare the time, don’t be afraid to say ‘no’, or ‘not now, but how about in six months?’. Teaming up with other people to do something jointly can help to share the load. Don’t be afraid to repurpose material you already have, either: if you have a good talk or a nice set of slides, reuse or revise it rather than preparing something new. 
  5. Gather evidence if you can. This can take many forms: the number of people there, quotes, photos, Post-It notes … while ‘impact’ won’t necessarily follow, all of this can help to make a case for ongoing work in the future (plus, it’s always lovely to look back!).

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