{"id":1705,"date":"2026-09-30T10:39:23","date_gmt":"2026-09-30T10:39:23","guid":{"rendered":"https:\/\/sites.exeter.ac.uk\/webteam\/?p=1705"},"modified":"2026-10-01T09:56:20","modified_gmt":"2026-10-01T09:56:20","slug":"building-the-student-voices-hub","status":"publish","type":"post","link":"https:\/\/sites.exeter.ac.uk\/webteam\/2026\/09\/30\/building-the-student-voices-hub\/","title":{"rendered":"Building the Student Voices Hub"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Earlier this year, the Campaigns team in External Engagement and Global came to us with an idea: to create a dedicated space online where prospective students could find authentic stories and insights from current University of Exeter students.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We already had students generating content about life as an Exeter student in a variety of ways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Student Bloggers<\/strong> &#8211; writing posts on a range of topics, from Freshers Week through to preparing for life after university. The blog has been active for over a decade!<\/li>\n\n\n\n<li><strong>Student Vloggers<\/strong> &#8211; students sharing their experiences through video, published on our YouTube channel.<\/li>\n\n\n\n<li><strong>Student Stories<\/strong> &#8211; profiles and stories gathered by the Campaigns team.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The challenge was to bring all of this content together into one experience that made sense to prospective students, rather than making them navigate three separate sources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result is the <a href=\"https:\/\/voices.exeter.ac.uk\/\"><strong>Student Voices Hub<\/strong><\/a>: a single platform to give prospective students an authentic view of life at Exeter.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"294\" height=\"1024\" src=\"https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2026\/09\/homepage-full2-294x1024.jpg\" alt=\"\" class=\"wp-image-1693\" srcset=\"https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2026\/09\/homepage-full2-294x1024.jpg 294w, https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2026\/09\/homepage-full2-86x300.jpg 86w, https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2026\/09\/homepage-full2-scaled.jpg 736w\" sizes=\"auto, (max-width: 294px) 100vw, 294px\" \/><figcaption class=\"wp-element-caption\">The Student Voices homepage<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#00c896\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-regular-font-size wp-block-paragraph\"><strong>Student Voices in numbers<\/strong>:<\/p>\n\n\n\n<p class=\"has-text-align-center has-regular-font-size wp-block-paragraph\"><strong>420<\/strong> Blog posts<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>47 <\/strong>Video blogs<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>55<\/strong> Student stories<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>8<\/strong> Categories<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>39<\/strong> Topics<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>20+<\/strong> Website feeds<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>24k<\/strong> Page views*<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>1400<\/strong> Visitors*<\/p>\n\n\n\n<p class=\"has-text-align-center has-small-font-size wp-block-paragraph\">*First week since launch<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Using categories and tags to connect content<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the biggest challenges was making the Hub feel like one joined-up service when it contained different types of content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So rather than organise content just around around content type, the solution was to also organise content around <strong>topics<\/strong> related to different aspects of student life at Exeter, such as careers, accommodation and studying.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This gave us a way of connecting related content, regardless of its format.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"681\" height=\"91\" src=\"https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2026\/09\/category-buttons.jpg\" alt=\"\" class=\"wp-image-1619\" srcset=\"https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2026\/09\/category-buttons.jpg 681w, https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2026\/09\/category-buttons-300x40.jpg 300w\" sizes=\"auto, (max-width: 681px) 100vw, 681px\" \/><figcaption class=\"wp-element-caption\">The eight main categries<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Why WordPress?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The existing Student Blog was already built in WordPress and had its own tagging system.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, over several years the system had grown to more than <strong>700 categories and tags<\/strong>, making it difficult to manage and difficult for users to navigate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As part of the new build, we took the opportunity to simplify this. After migrating the entire Student Blog to the new platform, we reviewed and consolidated the existing topics and settled on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>8 main categories<\/strong> &#8211; the broad themes that act as the main content buckets. Every post <em>has<\/em> to sit in one of these main categories.<\/li>\n\n\n\n<li><strong>Around 40 tags<\/strong> &#8211; more specific topics that allow content to be connected in greater detail.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This gives us a much simpler and more consistent structure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Category pages<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Each of the eight main categories has its own colour, creating a visual starting point for visitors exploring the Hub. Wherever a panel linking to a post appears across the Hub, it&#8217;s accompanied by it&#8217;s coloured category label.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Category pages display the latest content from all three sources in that category &#8211; blogs, videos and student stories.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"1024\" src=\"https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2026\/09\/category-page-602x1024.jpg\" alt=\"\" class=\"wp-image-1623\" srcset=\"https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2026\/09\/category-page-602x1024.jpg 602w, https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2026\/09\/category-page-176x300.jpg 176w, https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2026\/09\/category-page-768x1306.jpg 768w, https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2026\/09\/category-page-904x1536.jpg 904w, https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2026\/09\/category-page.jpg 1000w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><figcaption class=\"wp-element-caption\">The &#8216;Choosing and Applying&#8217; category page<\/figcaption><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Sidebar content<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">WordPress allows us to add bespoke content to the sidebar of each category.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, when a visitor views a post in the <strong>Careers<\/strong> category the sidebar shows careers-related tags, alongside links to relevant University content such as the Career Zone and Alumni profiles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This means the category sidebars also act as gateways into relevant parts of the University website, helping prospective students explore Exeter&#8217;s offer in more detail.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"358\" height=\"444\" src=\"https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2026\/09\/careers-sidebar.jpg\" alt=\"\" class=\"wp-image-1627\" style=\"width:293px;height:auto\" srcset=\"https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2026\/09\/careers-sidebar.jpg 358w, https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2026\/09\/careers-sidebar-242x300.jpg 242w\" sizes=\"auto, (max-width: 358px) 100vw, 358px\" \/><figcaption class=\"wp-element-caption\">Bespoke sidebar links<\/figcaption><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Connecting content through tags<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tags provide another way for users to explore the Hub.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the bottom of each post, users can see up to five tags related to its content.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"857\" height=\"112\" src=\"https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2026\/09\/tags.jpg\" alt=\"\" class=\"wp-image-1631\" style=\"aspect-ratio:7.652669039145907;width:791px;height:auto\" srcset=\"https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2026\/09\/tags.jpg 857w, https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2026\/09\/tags-300x39.jpg 300w, https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2026\/09\/tags-768x100.jpg 768w\" sizes=\"auto, (max-width: 857px) 100vw, 857px\" \/><figcaption class=\"wp-element-caption\">Example tags<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Clicking these takes the user to a page containing the latest content associated with that topic, again mixing blogs, videos and student stories.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Where categories are the broader topic areas, tags are more detailed, creating connections between pieces of content that previously existed separately. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The current tags are:<\/p>\n\n\n\n<div class=\"wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#f5f5f5\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">A day\/week in the life<br>Budgeting tips<br>Career Zone<br>Christmas<br>Clearing<br>Clubs and societies<br>Day trips from Exeter<br>Exploring Cornwall<br>Exploring Exeter<br>Festivals and events<br>Field trips<br>Food and drink<br>Freshers Week<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">International students<br>Internships and work experience<br>Making friends<br>Mature student<br>Mental health<br>Nightlife in Cornwall<br>Nightlife in Exeter<br>Open days<br>Part-time jobs<br>Penryn Campus<br>Penryn Campus Alumni<br>Postgraduate study<br>Safety<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Scholarships and bursaries<br>Settling in<br>Shopping<br>Sport<br>St Luke&#8217;s Campus<br>Streatham Campus<br>Student support<br>Study abroad<br>Studying tips<br>Sustainability<br>The Business School<br>Undergraduate study<br>Volunteering<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The WordPress dashboard allows us to see which are the most and least populated tags, providing a helpful view of which content areas we need to enhance on the Hub.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bringing Student Voices into the main website<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most useful aspects of the new structure is that the content doesn&#8217;t have to stay within the Student Voices Hub.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because the content is organised using consistent categories and tags, we can pull live feeds of relevant content directly into pages across the main University website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, our page introducing <a href=\"https:\/\/www.exeter.ac.uk\/student-life\/cornwall\/\"><strong>student life in Cornwall<\/strong><\/a> includes a feed of content tagged <em>Exploring Cornwall<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"369\" src=\"https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2026\/09\/corn-feed-1024x369.jpg\" alt=\"\" class=\"wp-image-1645\" srcset=\"https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2026\/09\/corn-feed-1024x369.jpg 1024w, https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2026\/09\/corn-feed-300x108.jpg 300w, https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2026\/09\/corn-feed-768x277.jpg 768w, https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2026\/09\/corn-feed.jpg 1192w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Exploring Cornwall tag feed on the main website<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The feed automatically displays the latest relevant posts, including their featured images. No additional CMS update is needed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;ve now set up more than <strong>20 feeds<\/strong> across the website, covering topics including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Student life<\/li>\n\n\n\n<li>Settling in as a new student<\/li>\n\n\n\n<li>Funding and scholarships<\/li>\n\n\n\n<li>Careers<\/li>\n\n\n\n<li>Day trips in Devon and Cornwall<\/li>\n\n\n\n<li>Study tips<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">And many more!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Helping prospective students find authentic content<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Student generated content gives us an opportunity to cover topics in much greater depth than we would normally be able to on the main University website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Individual student blog posts can answer very specific questions and provide first-hand experiences of university life. Some examples of posts that received a lot of traffic since launch are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/voices.exeter.ac.uk\/sober-socialising-at-university\/\">Sober Socialising at University<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/voices.exeter.ac.uk\/my-favourite-day-trips-from-exeter\/\">My Favourite Day Trips from Exeter<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/voices.exeter.ac.uk\/students-guide-to-societies-penryn-campus\/\">Students&#8217; guide to Societies &#8211; Penryn campus<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/voices.exeter.ac.uk\/freshers-week-and-term-one-what-not-to-worry-about\/\">Freshers&#8217; Week and Term One: What NOT To Worry About<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/voices.exeter.ac.uk\/exeter-through-my-plate-a-students-culinary-map-of-comfort-and-cravings\/\">Exeter Through My Plate: A Student\u2019s Culinary Map of Comfort and Cravings<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These are detailed, student-led answers to the kinds of questions prospective students may be asking when researching university. This can also help the content perform better in search engines.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"688\" height=\"1024\" src=\"https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2026\/09\/mobile-688x1024.jpg\" alt=\"\" class=\"wp-image-1677\" srcset=\"https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2026\/09\/mobile-688x1024.jpg 688w, https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2026\/09\/mobile-201x300.jpg 201w, https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2026\/09\/mobile-768x1144.jpg 768w, https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2026\/09\/mobile.jpg 957w\" sizes=\"auto, (max-width: 688px) 100vw, 688px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What&#8217;s next?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Student Voices Hub gives us a central home for student-generated content, but its value goes beyond the Hub itself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By creating a consistent structure around categories and tags, we can connect student content together, surface it in relevant places across the University website and keep those feeds up to date automatically.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It also gives prospective students more opportunities to hear directly from people who are experiencing university life right now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The next challenge is making the most of the platform: continuing to build the content library, understanding which topics students are looking for and using the data to identify where student voices can add the most value across the wider website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have any questions about this project, please get in touch with us at <a href=\"mailto:digitalteam@exeter.ac.uk\">digitalteam@exeter.ac.uk<\/a> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this year, the Campaigns team in External Engagement and Global came to us with an idea: to create a dedicated space online where prospective [&hellip;]<\/p>\n","protected":false},"author":325,"featured_media":1609,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Building the Student Voices Hub | Web Team Blog | University of Exeter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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