{"id":1965,"date":"2026-11-11T14:55:26","date_gmt":"2026-11-11T14:55:26","guid":{"rendered":"https:\/\/sites.exeter.ac.uk\/webteam\/?p=1965"},"modified":"2026-11-11T15:24:36","modified_gmt":"2026-11-11T15:24:36","slug":"heading-tags-accessibility-seo","status":"publish","type":"post","link":"https:\/\/sites.exeter.ac.uk\/webteam\/2026\/11\/11\/heading-tags-accessibility-seo\/","title":{"rendered":"Heading tags: improving accessibility and SEO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Good webpage structure helps users, screen readers and search engines understand your content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By using headings, paragraphs and lists correctly, you can make your webpages easier to read, navigate and find.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are heading tags?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Heading tags create the structure of a webpage:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>H1<\/strong> &#8211; Main page title<\/li>\n\n\n\n<li><strong>H2<\/strong> &#8211; Main section headings<\/li>\n\n\n\n<li><strong>H3<\/strong> &#8211; Subsections<\/li>\n\n\n\n<li><strong>H4-H6<\/strong> &#8211; Additional levels where needed<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Think of headings as the chapters and subchapters of a book.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How to create headings in T4<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most University webpages automatically use the page title as the H1 heading, so you&#8217;ll usually start your page content with a Heading 2.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"201\" src=\"https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2026\/11\/textmenu-1024x201.png\" alt=\"A screenshot of the T4 text formatting drop-down menu.\" class=\"wp-image-2049\" srcset=\"https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2026\/11\/textmenu-1024x201.png 1024w, https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2026\/11\/textmenu-300x59.png 300w, https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2026\/11\/textmenu-768x151.png 768w, https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2026\/11\/textmenu.png 1060w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To add a heading in T4:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Highlight the text you want to turn into a heading.<\/li>\n\n\n\n<li>Select the <strong>Format<\/strong> dropdown in the content editor toolbar.<\/li>\n\n\n\n<li>Choose the appropriate heading level:\n<ul class=\"wp-block-list\">\n<li><strong>Heading 2<\/strong> for major sections<\/li>\n\n\n\n<li><strong>Heading 3<\/strong> for subsections<\/li>\n\n\n\n<li><strong>Heading 4<\/strong> for more detailed subsections<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Continue writing your content underneath the heading.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>H1<\/strong> \u2013 Open Days (page title)\n<ul class=\"wp-block-list\">\n<li><strong>H2<\/strong> \u2013 Travelling to Exeter\n<ul class=\"wp-block-list\">\n<li><strong>H3<\/strong> \u2013 Travelling by train\n<ul class=\"wp-block-list\">\n<li><strong>H4<\/strong> \u2013 Buying a ticket<\/li>\n\n\n\n<li><strong>H4<\/strong> \u2013 Planning your journey<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>H3<\/strong> \u2013 Travelling by car<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re unsure how to apply heading styles, see our guide to <strong><a href=\"https:\/\/www.exeter.ac.uk\/staff\/web\/web-accessibility-training\/t4-editors-foundation-level\/headings\/creating-and-editing\/\" target=\"_blank\" rel=\"noreferrer noopener\">creating and editing headings in T4<\/a><\/strong>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why headings matter<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Accessibility<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.w3.org\/WAI\/tutorials\/page-structure\/headings\/\" target=\"_blank\">Many screen reader users<\/a> navigate webpages by headings. A logical heading structure helps users:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand the page layout<\/li>\n\n\n\n<li>Jump between sections<\/li>\n\n\n\n<li>Find information quickly<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">SEO<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Headings help search engines understand:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What a page is about<\/li>\n\n\n\n<li>Key topics and subtopics<\/li>\n\n\n\n<li>Relationships between content sections<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Use paragraphs and lists correctly<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Paragraphs should be used for body content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lists should be used whenever you&#8217;re presenting related information:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Support available includes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wellbeing support<\/li>\n\n\n\n<li>Disability advice<\/li>\n\n\n\n<li>Financial guidance<\/li>\n\n\n\n<li>Study skills assistance<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Use numbered lists when the order matters:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Create an account.<\/li>\n\n\n\n<li>Complete the application.<\/li>\n\n\n\n<li>Submit supporting documents.<\/li>\n\n\n\n<li>Receive confirmation.<\/li>\n<\/ol>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Common mistakes<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Skipping heading levels<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Avoid:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>H1\n<ul class=\"wp-block-list\">\n<li>H3\n<ul class=\"wp-block-list\">\n<li>H5<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Instead use:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>H1\n<ul class=\"wp-block-list\">\n<li>H2\n<ul class=\"wp-block-list\">\n<li>H3<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Using headings for styling<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Don&#8217;t choose a heading because it looks bigger. Use headings to define page structure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Using bold text as a heading<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bold text isn&#8217;t a heading. Always use the heading styles provided in T4 or WordPress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Creating manual bullet points<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use the built-in list tools rather than typing dashes or symbols manually.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Before you publish<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ask yourself:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Does the page have a clear title?<\/li>\n\n\n\n<li>Are headings used in a logical order?<\/li>\n\n\n\n<li>Is content organised into paragraphs?<\/li>\n\n\n\n<li>Have related items been grouped into lists?<\/li>\n\n\n\n<li>Are numbered lists used for processes and instructions?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Correctly using headings, paragraphs and lists is a simple change that can make a big difference to accessibility, usability and SEO. Taking a few moments to structure your content properly helps create a better experience for all users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more information about heading tags and SEO, see Moz&#8217;s guide to <a href=\"https:\/\/moz.com\/learn\/seo\/h1-tags\" target=\"_blank\" rel=\"noreferrer noopener\">H1 Tags: What They Are &amp; Best Practices for SEO<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Good webpage structure helps users, screen readers and search engines understand your content. By using headings, paragraphs and lists correctly, you can make your webpages [&hellip;]<\/p>\n","protected":false},"author":389,"featured_media":1971,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5,9],"tags":[],"class_list":["post-1965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessibility","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Heading tags: 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