{"id":205,"date":"2025-03-04T12:27:00","date_gmt":"2025-03-04T12:27:00","guid":{"rendered":"https:\/\/sites.exeter.ac.uk\/webteam\/?p=205"},"modified":"2025-03-31T18:53:11","modified_gmt":"2025-03-31T18:53:11","slug":"seo-for-universities-5-quick-wins","status":"publish","type":"post","link":"https:\/\/sites.exeter.ac.uk\/webteam\/2025\/03\/04\/seo-for-universities-5-quick-wins\/","title":{"rendered":"SEO for Universities: 5 Quick Wins for 2025"},"content":{"rendered":"\n<p><strong>Getting your content found online is more important than ever. Whether you are promoting and publicising cutting-edge research work, creating brand-new content for prospective students, or anything in-between; you can make a big difference to your website traffic without completely overhauling your webpages. We\u2019ve pulled together five quick wins in SEO for universities that you can implement right away to help students, colleagues, and the wider web find your content faster.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">1. Power up your page titles <\/h2>\n\n\n\n<p>Your page title is the first thing a user sees in search results; a clear page title helps search engines show your content to the right users and reassures users that your page contains the information they are looking for. Page titles should be short and direct; containing the keyword(s) that users will search for to find your content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-regular-font-size\">How can we help to power up your page titles?<\/h3>\n\n\n\n<ul class=\"has-regular-font-size\">\n<li>Find out how to set your page title in T4 by <a href=\"https:\/\/www.exeter.ac.uk\/staff\/web\/t4\/\">visiting our T4 training webpages<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"has-regular-font-size\">\n<li>Reach out at <a href=\"mailto:digitalteam@exeter.ac.uk\" target=\"_blank\" rel=\"noreferrer noopener\">digitalteam@exeter.ac.uk<\/a> for keyword research support.<br><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">2. Keep your content fresh <\/h2>\n\n\n\n<p>Search engines and users have one thing in common; they love accurate and up-to-date content. Regularly monitoring and updating your content with new and revised information will keep web traffic flowing. This doesn\u2019t need to be arduous; a brisk review once every couple of months for broken links and outdated information will do a world of good.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-regular-font-size\">How can we help you stay on top of your content?<\/h3>\n\n\n\n<ul class=\"has-regular-font-size\">\n<li>We do some of the heavy lifting for you &#8211; we&#8217;ve fixed over 1,000 broken links already in 2025 alone!<\/li>\n<\/ul>\n\n\n\n<ul class=\"has-regular-font-size\">\n<li>Reach out at <a href=\"mailto:digitalteam@exeter.ac.uk\" target=\"_blank\" rel=\"noreferrer noopener\">digitalteam@exeter.ac.uk<\/a> for support in setting up a site governance plan.<br><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">3. Speed up your site with image optimisation<\/h2>\n\n\n\n<p>It\u2019s not just about the content itself; a slow web page can have a detrimental impact on user experience and search rankings. Image compression, when done well, can supercharge your page load speed without sacrificing quality. Not only that, but smaller file sizes also lower our carbon footprint, contributing to our sustainability goals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-regular-font-size\">How can you optimise your images for the web?<\/h3>\n\n\n\n<ul class=\"has-regular-font-size\">\n<li><a href=\"https:\/\/www.exeter.ac.uk\/staff\/web\/images\/\">Learn the basics for working with images on our website<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"has-regular-font-size\">\n<li>Read our step-by-step guidance for compressing images for the web (coming soon!).<br><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">4. Structure your content with header tags<\/h2>\n\n\n\n<p>Header tags (such as H1, H2, H3) are more than just a way to organise your webpage \u2013 they\u2019re essential for helping search engines and users to understand the content, as well as being a vital tool for assisting accessibility tools such as screen readers navigate a page easily.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-regular-font-size\">How should you structure your header tags?<\/h3>\n\n\n\n<ul class=\"has-regular-font-size\">\n<li>You should have one H1 tag, mirroring your page title.<\/li>\n<\/ul>\n\n\n\n<ul class=\"has-regular-font-size\">\n<li>H2, H3, and H4 tags should break content into clear, digestible sections. They should follow a hierarchical order.<br><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">5. Avoid competing and duplicate content<\/h2>\n\n\n\n<p>We\u2019ve all been in a meeting where a \u2018Single Source of Truth\u2019 has been mentioned\u2026 but avoiding multiple pages targeting the same search term is crucial for SEO and the broader user experience. Rather than setting up a new page on an existing topic, look at how you can embed your new content within an existing page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-regular-font-size\">How can we help you to create your \u2018Single Source of Truth\u2019?<\/h3>\n\n\n\n<ul>\n<li class=\"has-regular-font-size\">Reach out to <a href=\"mailto:digitalteam@exeter.ac.uk\" target=\"_blank\" rel=\"noreferrer noopener\">digitalteam@exeter.ac.uk<\/a> for web structure and project management support.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Getting your content found online is more important than ever. Whether you are promoting and publicising cutting-edge research work, creating brand-new content for prospective students, [&hellip;]<\/p>\n","protected":false},"author":2451,"featured_media":345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO for Universities: 5 Quick Wins for 2025 | Exeter Web Team<\/title>\n<meta name=\"description\" content=\"We\u2019ve listed five SEO quick wins for universities that you can implement to help students, colleagues, and the wider web 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