{"id":321,"date":"2025-04-29T11:46:40","date_gmt":"2025-04-29T11:46:40","guid":{"rendered":"https:\/\/sites.exeter.ac.uk\/webteam\/?p=321"},"modified":"2025-04-29T12:32:33","modified_gmt":"2025-04-29T12:32:33","slug":"alt-tags","status":"publish","type":"post","link":"https:\/\/sites.exeter.ac.uk\/webteam\/2025\/04\/29\/alt-tags\/","title":{"rendered":"How to add image alt tags in T4"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Why they matter for SEO &amp; accessibility<\/h2>\n\n\n\n<p>Adding images to your content is a great way to engage users, tell a story visually, and enhance the overall look and feel of your site. But if you&#8217;re not adding alt text (alternative text) to your images in T4 CMS (version 8), you&#8217;re missing a crucial step that affects both accessibility and SEO.<\/p>\n\n\n\n<p>Let\u2019s walk through how to do it \u2014 and why it matters.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">How to add an alt tag in T4<\/h2>\n\n\n\n<p>T4\u2019s WYSIWYG editor makes it easy to insert and update image alt text. Here\u2019s how:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Steps<\/h3>\n\n\n\n<p><strong>1. Log in<\/strong> to T4 and open the content item you want to edit.<\/p>\n\n\n\n<p>2. In the <strong>WYSIWYG editor<\/strong>, click the <strong>image icon<\/strong> (often looks like a small picture or mountain symbol).<\/p>\n\n\n\n<p>3. In the <strong>Image Properties<\/strong> dialog that opens, upload or select your image from the media library.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"291\" src=\"https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2025\/04\/edit-image-media-library-930x291-1.webp\" alt=\"\" class=\"wp-image-603\" srcset=\"https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2025\/04\/edit-image-media-library-930x291-1.webp 930w, https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2025\/04\/edit-image-media-library-930x291-1-300x94.webp 300w, https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2025\/04\/edit-image-media-library-930x291-1-768x240.webp 768w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/><\/figure>\n\n\n\n<p>4. You\u2019ll see a field labeled <strong>&#8220;Description \/ Alt Text&#8221;<\/strong> \u2014 this is where you add your description.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"285\" src=\"https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2025\/04\/edit-alt-tag-930x285-1.webp\" alt=\"\" class=\"wp-image-607\" srcset=\"https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2025\/04\/edit-alt-tag-930x285-1.webp 930w, https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2025\/04\/edit-alt-tag-930x285-1-300x92.webp 300w, https:\/\/sites.exeter.ac.uk\/webteam\/wp-content\/uploads\/sites\/307\/2025\/04\/edit-alt-tag-930x285-1-768x235.webp 768w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/><\/figure>\n\n\n\n<p>5. Enter a short, meaningful description of what the image shows.<\/p>\n\n\n\n<p>6. Click <strong>SAVE<\/strong>, then <strong>Insert<\/strong> and publish your content.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">Why alt tags matter<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Accessibility<\/h3>\n\n\n\n<p>Alt text is used by screen readers to describe images to users with visual impairments. Without it, users relying on assistive technology miss out on important context or content. Adding good alt text ensures your website is more inclusive and meets accessibility standards like <a href=\"https:\/\/www.w3.org\/WAI\/standards-guidelines\/\" target=\"_blank\" rel=\"noreferrer noopener\">WCAG<\/a> and UK regulations <a href=\"https:\/\/www.gov.uk\/guidance\/accessibility-requirements-for-public-sector-websites-and-apps#:~:text=The%20accessibility%20regulations%20came%20into,accessibility%20statement%20on%20your%20website.\" target=\"_blank\" rel=\"noreferrer noopener\">Public Sector Bodies (Websites and Mobile Applications) (No. 2) Accessibility Regulations 2018<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. SEO (Search Engine Optimisation)<\/h3>\n\n\n\n<p>Search engines can\u2019t &#8220;see&#8221; images \u2014 but they <em>can<\/em> read alt text. By adding descriptive alt attributes:<\/p>\n\n\n\n<ul>\n<li>Your images are more likely to appear in <strong>Google Image Search<\/strong>.<\/li>\n\n\n\n<li>You improve overall <strong>page relevance<\/strong> and <strong>keyword targeting<\/strong>.<\/li>\n\n\n\n<li>You increase your chances of <strong>ranking higher in search results<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Google specifically recommends using meaningful, keyword-rich alt text as part of their <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/google-images\" target=\"_blank\" rel=\"noreferrer noopener\">image SEO best practices<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Fallback for broken images<\/h3>\n\n\n\n<p>If an image doesn\u2019t load due to a slow connection or broken link, the alt text acts as a placeholder, letting users know what was supposed to be there.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">What Makes Good Alt Text?<\/h2>\n\n\n\n<ul>\n<li><strong>Be descriptive but concise:<\/strong> \u201cRed apple on a wooden table.\u201d is better than just \u201capple.\u201d keep alt text under 125 characters.<\/li>\n\n\n\n<li><strong>Avoid keyword stuffing:<\/strong> Keep it natural and user-focused.<\/li>\n\n\n\n<li><strong>Don\u2019t say \u201cimage of\u2026\u201d or \u201cphoto of\u2026\u201d<\/strong> \u2014 screen readers already identify it as an image.<\/li>\n<\/ul>\n\n\n\n<p><strong>Need inspiration?<\/strong> Try the <a class=\"\" href=\"https:\/\/ahrefs.com\/writing-tools\/img-alt-text-generator\">Ahrefs Alt Text Generator<\/a> if you get stuck.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>Whether you\u2019re uploading a image carousel, portrait photo, or a chart, <strong>don\u2019t skip the alt tag<\/strong>. In T4 CMS version 8, it&#8217;s a simple step that pays off in improved accessibility, better SEO rankings, and a more polished user experience.<\/p>\n\n\n\n<p>Make it part of your content routine. Every image. Every time.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p><strong>If you have any questions about this article or need further assistance regarding accessibility, visit our <a href=\"https:\/\/www.exeter.ac.uk\/staff\/web\/\">Web Support site<\/a> or reach out to us at <strong><a>digitalteam@exeter.ac.uk<\/a><\/strong>.<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why they matter for SEO &amp; accessibility Adding images to your content is a great way to engage users, tell a story visually, and enhance [&hellip;]<\/p>\n","protected":false},"author":389,"featured_media":519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5,9,11],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to add image alt tags in T4 - Web Team Blog<\/title>\n<meta name=\"description\" content=\"Learn how to write clear, effective alt tags that improve accessibility and support SEO on your website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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