Everyone who’s been online has a digital identity.
It’s your digital footprint, information that the internet remembers about you (and the internet never forgets!). Everything from your online accounts to your social media profiles is included.
So ‘digital identity management’ is looking after your online appearance. I’m sure you’d want to attend an interview looking smart – so make sure your online appearance is too!
Three reasons to maintain your digital identity
1. It shapes your professional reputation
Think of your digital identity as a portfolio.
It’s an opportunity to showcase your work, research, and contributions. Platforms like LinkedIn, ResearchGate, and even X/Twitter can boost your professional reputation. If you use them well, they can help you make new connections and explore opportunities.
However, outdated information or an old post that no longer reflects who you are can work against you. In a world where first impressions often happen online, these details matter.
Large employers often use tools like Fama to dig deeper into your online activity. If they find something that could be seen as a red flag, it can harm your chances at getting that new job.
2. It protects your information
Have you ever Googled yourself?
You might be surprised at what comes up. Your digital footprint can reveal more about you than you realise. Managing your digital identity isn’t just about reputation—it’s also about securing your private information.
3. It builds trust
Your digital self exists in many places —your university profile, LinkedIn, X/Twitter, a personal blog. Are these profiles telling the same story? A consistent digital presence builds trust, which can lead to more collaborative opportunities.
5 Tips for Managing Your Digital Identity
1. Keep your profiles updated
Start by reviewing where your digital identity lives. Ensure that key profiles, like your new staff profile page and LinkedIn, are up-to-date. Refresh your profile photos too!
2. Monitor your online presence
Set aside time every few months to Google yourself. If something doesn’t reflect who you are today, consider adjusting updating outdated information. Setting up Google Alerts for your name can also help you stay on top of new mentions.
3. Practice digital security
Just as you lock your door at night, you should lock down your digital identity. Use strong, unique passwords for each account, and enable two-factor authentication where available. It’s a small step that can save a lot of hassle down the line.
4. Be thoughtful
Remember that everything you post or comment on contributes to your digital identity. Whether it’s a tweet, a blog comment, or a LinkedIn update, consider how it reflects on you. Would you be comfortable with a student, colleague, or potential collaborator reading it?
5. Review regularly
Your digital identity evolves as you grow in your career. Make it a habit to review your online profiles periodically. Update with new accomplishments and remove outdated content.
Take control of your digital identity
It’s about taking small, consistent steps to make sure the best version of you is online.
Keep your profiles up to date, be mindful of online activity, and protect your personal information.
So, take a moment to review your digital self. It’s your identity—make sure it’s working for you, not against you.
– Written by Dave Weller, Digital Skills Lead
Take a look at our other digital skills blog posts.