Weâre excited to introduce Acquia Web Governance, a new platform that will help us better understand, manage, and improve the University of Exeterâs web estate. […]
Category: SEO
SEO as a Silo Buster: Connecting Exeter through the WebÂ
Universities are knowledge-generating machines; large, complex organisations with specialisms extending across teaching and research, sustainability, global partnerships, and professional services. And as in many large institutions, the biggest inefficiencies are rarely caused […]
AI Visibility Tracking: SEOâs Dirty SecretÂ
âHow are we performing in ChatGPT?â That question, in many different iterations, is now part of the furniture in conversations involving search marketing. The growth […]
Why Brand Matters for SEO: How We Grew Bing Traffic by 25% In 6 Months
When you think of SEO (Search Engine Optimisation), it is all too easy to default to alluring optimisation work: keyword research and application or link-building […]
Breaking Up with PDFs: Why Itâs Time to Move On
Letâs face itâPDFs have been the go-to format for years. Theyâre familiar, easy to attach to emails, and they feel âofficial.â But when it comes […]
How to add image alt tags in T4
Why they matter for SEO & accessibility Adding images to your content is a great way to engage users, tell a story visually, and enhance […]
Optimising Images for the Web
A step-by-step guide to optimising images for the web Optimising images for the web is essential for maintaining a fast and efficient web page. Poorly […]
SEO for Universities: 5 Quick Wins for 2025
Getting your content found online is more important than ever. Whether you are promoting and publicising cutting-edge research work, creating brand-new content for prospective students, […]